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“If you want to make everyone happy, don’t be a leader. Sell ice cream.” – Steve Jobs


Victory Beats & Treats is a small, family-owned business in Midlothian, Tx. that found major inspiration in this quote and decided to take his recommendation to heart. 

Are we going to be the next Apple? No chance, but we do believe that everyone wants to be happy and concluded that Jobs’ simple advice needed a simple tweak to reflect our simple purpose: provide ice cream and music, make everyone happy, and do be a leader … of smiles! 

We are passionate about bringing smiles to people’s faces and faithfully serving our communities with an attitude of gratitude.

Being a good husband and father has been my primary focus for the last 20 years, and serving my family as a stay-at-home dad proved very rewarding for us. The journey has continually opened my closed mind and softened my cold heart. I can see evidence of God’s goodness all over my life and remain excited to see where this next step fits into His ultimate plan. 

It’s now time to serve a larger audience and remind people to seek joy in the simple things of life. None of us are guaranteed happiness, but we all have the right to pursue it. 

Did I imagine myself to own/operate an ice cream + silent disco business and act as its “CEO” in 2023?

No chance, but yet here we are. Admittedly, I love my new gig. As chief entertainment officer, my role is low on stressing and high on blessing. Let’s throw a party!   

Chris Carpenter

1 Corinthians 15:57

Chris Carpenter


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